Anti Smoking Campains
It appears that some of the most creative and inventive advertising is coming from nonprofits these days. This month, I will be taking a look at the nonprofits and “for a good cause” marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking . [...]
Creative Anti-Smoking Ads
Over the past 40 years, smoking has declined by about half, thanks in part to anti-smoking media campaigns.But anti-tobacco messages and ads often face fierce opposition from the cigarette manufacturers who have worked vigorously to diminish their impact Anti-smoking ads began in the late 1960s when the FCC deemed cigarette smoking controversial and therefore subject [...]
