Anti Smoking Campains
This month, I will be taking a look at the nonprofits and “for a good cause” marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking
How would you urge people to stop smoking?
Over the years, the anti-smoking movement has had terrific and inventive print and television ads. They are now broadening to some pretty creative guerilla marketing techniques. If you remember, in June, I showed one example of a great stop smoking direct mail campaign , but the anti smoking
movement has taken it to great lengths to get their message heard